1. Goofus expects his run-of-the-mill chatbot to intelligently resolve end user issues.
2. Goofus thinks knowledge management is a one-and-done affair.
3. Goofus does without analytics.
4. Goofus assumes that once written, his knowledge articles are always good
5. Goofus ignores top search terms from end users
6. Goofus looks for definitions of ticket deflection.
7. Goofus tries to build an in-house solution, and blows both his timeline and his budget.